curriculum-vitae
YOGESH DHINGRA
Digital Marketing Professional
New Delhi (NCR), India
Core Competencies
Digital Marketer with multi-disciplinary, broad experience of over 15 years in Design, Prototyping and Marketing of digital assets.
Strong business acumen with expertise in creating win\win marketing strategies, business development procedures.
An effective leader with distinguished abilities in managing, training & leading global multi-cultural teams of Clients, Business Managers & Project Leaders for running successful process operations in line with the management’s vision and objectives.
Effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities.
Experience
2013
Rai Universities | Techmagnate
Consulting G.M. (Marketing) Consulting Head, Operations
Mandate
Setup Project Management Processes
Time-bound Launch of Multifarious Campaigns
Stock Sales Funnel with 100s of Leads Every Day
Achievements
Instant brand activation in 29 countries with Google Adwords
Secured credit line worth Rs. 75 lacs from vendors like Google
Staying focused in high-pressure startup environment
Highly detailed & agile execution of 400+ campaign variants worldwide
Significant boost in performance of 80-strong team
Reduced attrition rate by 40% with organizational vision & mission
Improved customer retention by 25% with robust documentation & processes
2008 - 2013
Infopro India Pvt. Ltd.
Senior Manager (Marketing)
Mandate
Implement marketing calendar serving US-market
Improve market share against global brands
Efficient CRM for consistent flow of leads
Achievements
Swift buy-in of stakeholders with web design prototyping.
Product road-map aligned within 8-weeks of joining.
Adjudged top trouble-shooter for all delivery issues.
Averaged 80% customer retention in US market.
Managed SEM with budgets exceeding $50,000 a month.
Stock-up leads funnel to keep 50 outbound callers busy every day.
2007 - 2008
v-Angelz Technologies Pvt. Ltd.
Business Head | Sr. Project Manager
Mandate
Conceive & Launch latestt.com, an online community
Restructure Enterprise Content, ORM, Online Marketing
Co-ordinate marketing for 60+ web properties
across 12 internal business units.
Achievements
Selected to launch social media project - Latestt.com - as Business Head
Led the project from inception to launch in record 90-days
Hired 90-resources overall and created Two Marketing Teams from the grounds up.
Restructured 7-processes within a year:
Interactive Advertising, Search Marketing, Reputation Management,
Online Content Development, E-Commerce, Online Retail, Web Analytics,
Email Marketing
Ensured top search ranking of 60+ websites with a team of 50 SEOs
2005 - 2007
The Princeton Review, India
E-Business Manager
Mandate
Conceive & Launch CRM matching TPR standards
Train global virtual workforce to serve customers
ATL & BTL marketing to outreach students online
Achievements
Adjudged Best Mentor across India within 4-months
Reappointed vendors & project brought on track within weeks
Project cost brought down by over Rs. 12-lacs, using Open Source solutions.
500-pages of search engine optimized content produced within 25-days.
Architected workflow system with n-tier scalability
Online advertising at 10% of market cost.
1999 - 2005
Pugmarks Interweb (JV)
Ample Scope Online
Highlights
Creating online marketing strategy and comprehensive content for new initiatives.
Architecting automated service delivery process.
Building creatives and crisp web-copy for sales collaterals, email & online advertising.
500-pages of search engine optimized content produced within 25-days.
Independently handling CRM help desk and hands-on server management.
Education
2011 - Certified PMP from Project Management Institute, USA.
1987 - B.Com. (Hons) - University of Delhi
Write to Me
in the form below or
Call
+91-956-028-4024